Fair Trade USA CEO Paul Rice on conscious capitalism, the plight of U.S. farmers

From Heather Clancy / Green Biz: Fair Trade USA certifies fair trade products in the United States through regular visits to fair trade farmer cooperatives where they verify that the farmers who produced fair trade certified products were paid a fair price. The organization links farmers and workers in low-income countries to U.S. companies, bringing economic benefits to the farmers and ethically sourced products to consumers.

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